Beyond Business: How We Earned Our B Corp Badge

At Fiasco, creativity isn’t just what we do—it’s who we are. Because we know creativity thrives in an environment of empathy, collaboration, and inclusivity, we’ve built a culture where people come first. Putting people before profits has helped us build a studio that champions creativity and empowers its team.

From day one, we wanted to build an agency that wasn’t just ‘business as usual’. Rather, one that treats others the way we want to be treated: with kindness and respect. Regardless of your title or status, your voice is heard here.

We’ve backed these values with real action, too. We partner with purpose-driven organisations around the world to create work that matters —meaningful work with real impact. Internally, we put policies in place like Summer Hours, private healthcare, additional childcare days for parents, and improving our equality and diversity in hiring. Over the years, we’ve extended this mentality out of the studio walls too by offering pro-bono work for local charities, volunteering, and mentorship schemes.

And while creating a people-first culture is at our heart, we knew we could do more. Becoming a B Corp certified company felt like the natural next step. A way to align our business practices with the positive impact we’re striving for. In 2022, we made the decision to cement our values by setting up policies that ensure our work contributes meaningfully to the world around us. This began our journey to B Corp.

We’ve gone through a rigorous, holistic assessment of everything we do: from how we treat our people, to the impact we have on wider society and the planet. It wasn’t always easy, but it pushed us to legally commit to creating a positive impact.

Achieving the B Corp certification wasn’t about chasing a score (though 80 points are required to pass); it was about taking action and accountability. B Corp is a badge we’ll wear with immense pride—having scored well above the industry average (81) with a score of 91 points. But as with any pursuit, it doesn’t stop there. For us, B Corp certification is another milestone in our ongoing journey to build a business that’s deeply rooted in people and purpose.

We’re making a pledge to increase our revenue from purpose-driven businesses to over 50% of annual turnover. Do you have a business that creates positive impact, for society or the planet? If so we’d love to hear from you.