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We The Curious is Bristol’s prominent science and arts centre. A “place for everybody”, it’s mission is to create a culture of curiosity.
The centre’s first major exhibition in 20 years, Project What If uses visitor questions to dive into the creative, inspiring word of science.
We worked alongside We The Curious on campaign creative to help launch the exhibition after months of closure due to COVID-19. The city-wide campaign was designed to work in print and digital.
Using We The Curious’ brand assets, we conceptualised and brought to life questions based on seven themes that are explored through a cluster of exhibits within the exhibition. The seven themes are Sand, Soul, Illness, Rainbows, Universe, Time and Invisibility.
We began with loose and quick experiments using the We The Curious shape alphabet, colours and typography, playing with layout and arrangements that felt engaging before introducing photography.
We’re so grateful to Fiasco Design for their generous support as we got back on our feet post-lockdown. The team offered a new perspective on our offer and brand, and this has resulted in a beautiful, eye-catching campaign that really captures the essence of our new exhibition. We’re delighted with our fresh, new look – thank you!