A New Dawn of Air Travel
With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too. The challenge was to shift the concept of electric air travel from fantasy to reality. And to create a brand and digital experience befitting a company on the brink of revolutionising aviation.
Informed by nature, the colour palette draws inspiration from the sky at different times of the day; combining warm oranges with blue hues. Gradients are used to reflect the notion of new dawn, and, in digital applications, they gently shift like clouds across the sky. Tied to the local time of day, gradients seamlessly cycle from dawn to dusk.
As a way to express the technical and engineering prowess of the company, a new typographic system and bespoke suite of iconography was developed in unison.