Eccentric branding for national restaurant chain
Cosy Club is a national chain of restaurants offering casual dining, drinking and lounging in interiors that are dressed in an eccentric mix of different styles and eclectic fantasia. Think mansion splendour meets village hall eccentricity.
Cosy Club approached us wanting a fresh creative approach to their branding and marketing collateral, and to harness their more quirky and playful personality. With this in mind, we developed a style for the brand full of eclectic characters and tongue-in-cheek taglines.
In order to inject more character and humour into the brand, we used light touch animation for digital assets used on email and social media campaigns.
Up until now, our branding hasn’t felt very cohesive. Fiasco have been able to work on multiple different campaigns whilst still making sure that it feels as if it’s all part of the same family. The knowledge, skill set and creativity that Fiasco has is so inspiring, and we can’t thank them enough for helping develop our new look.
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