0117 329 0380

Gather Round, Cigar Factory, 127-131 Raleigh Rd, Bristol, BS3 1QU

Want to chat about a project?


Want to share your work?

& Luxhub

Working closely with fintech brand, Luxhub, we were commissioned to create bold new branding and a website that would help to position them as a true pioneer in the open finance market.

Founded in 2018 by four of the major banks in Luxembourg, Luxhub has quickly become a leading European Open Banking API Platform. At the forefront of open finance they are a key proponent of the European financial sector’s evolution towards Open Banking.

The world of open finance is complex and ever-evolving. We were brought on board to help design a visual identity for the brand that helped to make sense of the world of open finance.

The main objective was to position the business as a leading figure in the open finance sector whilst appealing to a broader, more dynamic customer base across Europe and beyond.

Using the original brand logo as a starting point, we added an extra square to represent the four founding banks and altered the composition of the squares to represent an ‘X’. A strong, graphic mark that implies connectivity with the interior negative space – representing a central hub.

Luxhub 36
Luxhub 6

We wanted to use illustration to help demystify Luxhub’s financial products and streamline the overall user experience. We developed a series of illustrations with Argentina-based illustrator, Mauco Sosa. These act as mini ‘user guides’ and help usher users through Luxhub’s various SaaS products.


Having completed an overhaul of the brand’s visual language, we created a comprehensive design system that was applied to a set of page designs for Luxhub’s corporate website. 

Rebrands are rarely straight forward, so having such an adaptable, willing, and communicative agency on board is crucial. The response – both internally and externally – has been great and we now feel far more ready to tackle the next chapter of our growth as a company.
Matthew Sarson, Marketing Manager

If you’d like to speak to us about a future project or collaboration, say hi!