Working closely with fintech brand, Luxhub, we were commissioned to create bold new branding and a website that would help to position them as a true pioneer in the open finance market.
Founded in 2018 by four of the major banks in Luxembourg, Luxhub has quickly become a leading European Open Banking API Platform. At the forefront of open finance they are a key proponent of the European financial sector’s evolution towards Open Banking.
The world of open finance is complex and ever-evolving. We were brought on board to help design a visual identity for the brand that helped to make sense of the world of open finance.
The main objective was to position the business as a leading figure in the open finance sector whilst appealing to a broader, more dynamic customer base across Europe and beyond.
Using the original brand logo as a starting point, we added an extra square to represent the four founding banks and altered the composition of the squares to represent an ‘X’. A strong, graphic mark that implies connectivity with the interior negative space – representing a central hub.
We used illustration to help demystify Luxhub’s financial products and streamline the overall user experience. We developed a series of illustrations with Argentina-based illustrator, Mauco Sosa. These act as mini ‘user guides’ and help usher users through Luxhub’s various SaaS products.
Having completed an overhaul of the brand’s visual language, we created a comprehensive design system that was applied to a set of page designs for Luxhub’s corporate website.
Rebrands are rarely straight forward, so having such an adaptable, willing, and communicative agency on board is crucial. The response – both internally and externally – has been great and we now feel far more ready to tackle the next chapter of our growth as a company.
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