Trailblazing brand and website for an online media company with boundless ambition.


With a global portfolio of over 150 brands, Legend helps millions of people make smart choices online.

As leaders in their field, Legend required a brand identity and website to reflect their pioneering position, stellar portfolio and international, boundary-pushing team.

Image is a render of black satin material with the Legend logo printed on.
Image is a mock up of black tshirt with the purple Legend logo printed on.
Photo shows the Legend logo on office window.
3D render of the Legend logo in an office environment.

Internet hero

With a galaxy of brands, achievements and innovations to their name, we relaunched Legend’s identity with the brand idea of ‘Internet hero’. Expressing their trailblazing spirit with a super-swoosh starred logo that sets the tone for the rest of the toolkit.


Illustration suite

Working across a growing number of sectors, the universe that Legend inhabits is vast. So to shed light on what they do, we created a suite of metaverse-inspired, extruded illustrations to capture some of the topics, technologies and values of their world.


Epic digital journies

Building on the celestial look and feel, we brought the brand to life online with a future-fit, modular website. Designed and built with light and spacious interactions against a cinematic, ‘dark-mode’ backdrop. A perfect opportunity to combine the confident brand voice, bold typography, topical illustrations and ‘launch and land’ motion principles.

Mock up of Legend website on a Macbook.
Mock up of the Legend website on a mobile display.
Mock up of the Legend website on an iPhone.

Big thanks to Dan, Hayley and the whole team at Legend. And kudos to our creative partners: Jo Lilford for the brand strategy and Tom Brown for the web copy.

Legend 5

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