Trailblazing brand and website for an online media company with boundless ambition.
With a global portfolio of over 150 brands, Legend helps millions of people make smart choices online.
As leaders in their field, Legend required a brand identity and website to reflect their pioneering position, stellar portfolio and international, boundary-pushing team.
With a galaxy of brands, achievements and innovations to their name, we relaunched Legend’s identity with the brand idea of ‘Internet hero’. Expressing their trailblazing spirit with a super-swoosh starred logo that sets the tone for the rest of the toolkit.
Working across a growing number of sectors, the universe that Legend inhabits is vast. So to shed light on what they do, we created a suite of metaverse-inspired, extruded illustrations to capture some of the topics, technologies and values of their world.
Epic digital journies
Building on the celestial look and feel, we brought the brand to life online with a future-fit, modular website. Designed and built with light and spacious interactions against a cinematic, ‘dark-mode’ backdrop. A perfect opportunity to combine the confident brand voice, bold typography, topical illustrations and ‘launch and land’ motion principles.
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