Helping product teams make better decisions with data.


Count is a collaborative data platform that helps to bring data into decision-making.

When we first met the team at Count, their product was a SQL notebook; a simple, smart tool for data analysts to share data. However, their ambition was to push the product further; to create a tool that could be used across different product teams, helping to democratise data.

The new Count tool is accessible to even the most data-phobic team member. A truly collaborative platform that helps businesses move forward by weaving data into the larger business narrative.

Too often data platforms are branded for a technically-minded (often male) audience. Count wanted to turn this on its head. Our challenge therefore was to help reposition the brand by creating a visual identity that would open up the complex world of data analysis.

Count 13 Original logo and pattern design

Following initial discussions with the Count team and their vision, we landed on a big idea – Vujà dé.

The opposite of Déjà vu, it’s the concept of seeing something familiar but in a completely new light. It invokes that sense of understanding or “aha” moment, in which data insight can totally change the perspective on a problem or situation.

Count Vuja de brand idea

Changing perspectives

Inspired by data visualisation, we designed a suite of shapes for the brand that morph, evolve and combine to represent the idea of changing perspectives, helping teams to see data differently.

Along with a vibrant colour palette and strong typographic system, the identity challenges category conventions through a more open and accessible design language.

Count 3
Count mobile website UI

In order to create a more seamless customer experience, the updated branding needed to feed directly into the design of the product. 

We worked closely with the in-house development team at Count to produce a set of styles and elements that neatly tie the brand into the product. 

Brand identity for Count, a collaborative data platform
The Fiasco team were fantastic to work with. We gave them a tough brief and we couldn't be happier with how it turned out. They worked with us side-by-side through the brand process and then helped us deliver vision in digital form.
Ollie Hughes, CEO
Collaborative data platform

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