Synopsis
Count is a collaborative data platform that helps to bring data into decision-making.
When we first met the team at Count, their product was a SQL notebook; a simple, smart tool for data analysts to share data. However, their ambition was to push the product further; to create a tool that could be used across different product teams, helping to democratise data.
The new Count tool is accessible to even the most data-phobic team member. A truly collaborative platform that helps businesses move forward by weaving data into the larger business narrative.
Too often data platforms are branded for a technically-minded (often male) audience. Count wanted to turn this on its head. Our challenge therefore was to help reposition the brand by creating a visual identity that would open up the complex world of data analysis.
Original logo and pattern design
Following initial discussions with the Count team and their vision, we landed on a big idea – Vujà dé.
The opposite of Déjà vu, it’s the concept of seeing something familiar but in a completely new light. It invokes that sense of understanding or “aha” moment, in which data insight can totally change the perspective on a problem or situation.
Inspired by data visualisation, we designed a suite of shapes for the brand that morph, evolve and combine to represent the idea of changing perspectives, helping teams to see data differently.
Along with a vibrant colour palette and strong typographic system, the identity challenges category conventions through a more open and accessible design language.
In order to create a more seamless customer experience, the updated branding needed to feed directly into the design of the product.
We worked closely with the in-house development team at Count to produce a set of styles and elements that neatly tie the brand into the product.
The Fiasco team were fantastic to work with. We gave them a tough brief and we couldn't be happier with how it turned out. They worked with us side-by-side through the brand process and then helped us deliver vision in digital form.Ollie Hughes, CEO
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