Bayswater

Educational adventures for global spirits and free-thinkers

Bayswater is shaking up the world of international education. Combining two of life’s greatest adventures: education and travel, their rich and vibrant experience goes above and beyond the standard offer.  

Founded in 1973, Bayswater’s doors are open to global and local young audiences alike, offering them the chance to explore their future career through relevant vocational skills, whilst building vital life experience.

We worked closely with the team at Bayswater to create a bold new visual and verbal brand; unifying their distributed campuses; and better representing their spirited ethos and diverse community of students.

Featured in

Creative Boom
Education Brand
Copywriting Discovery Brand Strategy Visual Identity Tone of Voice Collateral
Image mosaic shows previous branding for education brand Bayswater

Brand idea

Learning at Bayswater extends beyond the classroom walls. We took this idea and ran with it. Harnessing the spirit of adventure, the brand celebrates the big wide world and all its endless opportunities.

Bayswater billboard mock up. Image shows billboard with branding for education brand Bayswater, featuring the brand patterns and photography.
Photograph of Bayswater campus. Image shows a group of young people conversing outside.
Photograph of Bayswater campus. Image shows a pair of young men working on a sheet and discussing their work.
Photograph of Bayswater campus. Image shows a group of young people posing for a team photo. People look happy and engaged.
Photograph of Bayswater campus. Image shows a young person working at a tall desk. The interior is pink, with modern furniture.
Photograph of Bayswater campus. Image shows the interior, with 'warm' written in large type on the wall, brightly coloured walls and modern furniture.

Shaking up international education

Setting Bayswater apart from traditional international education providers, we developed a fast-paced and spirited identity.

We designed a dynamic and bold suite of patterns, representative of Bayswater’s rich and diverse community, constantly evolving and moving forwards. Whilst the brand palette and typographic system was developed to capture the aspirational and energetic tone of the brand.

Image shows branding for education brand Bayswater. On the left there is an asset that uses the photography, colour and patterns of the brand, with the right asset showing the copy 'create the life you want to live'. Image is vibrant and colourful.

The logo represents the coming together of personal journeys. Coloured pathways represent students of different cultures following their own unique path, uniting as the Bayswater community.

Typeface Fann Grotesque helped to ground the playful visual identity, giving the logotype a characterful, yet trustworthy feel.

Typography overview for Baywaster. Image shows various ways typography is used to express the brand.

Art direction

Photography is intended to feel active and optimistic. Celebrating individual personalities, it was important that imagery was inclusive of a diverse global community of students.

Example of OOH advertising that showcases the new Bayswater brand system. A billboard mock up shows the photography, type, colour and patterns in action.
Example of OOH advertising that showcases the new Bayswater brand system. A billboard mock up shows the photography, type, colour and patterns in action.
Example of OOH advertising that showcases the new Bayswater brand system. A billboard mock up shows the photography, type, colour and patterns in action.
Bayswater merch mock up. Image shows Bayswater notebooks featuring the new pattern on a white background, overlaid on top of a pattern of two yellow semi-circles. Bayswater merch mock up. Image shows Bayswater t-shirts modelled by a young male. He has his back to us, with the pattern on the back of the shirt clearly visible. It shows a white background with the circular Bayswater pattern on.
Bayswater merch mock up. Image shows a mock up of a roll of heavily patterned tape. The patterns are bold, geometric and colourful.

Grid System

A flexible grid system was created to allow the pattern work and content to flex proportionally across various formats and orientations.

Bayswater brochure mock up. Image shows a mock up of Bayswater brochure double spread. Overall it is bold, geometric and colourful.
Bayswater brochure mock up. Image shows a mock up of Bayswater brochure double spread. Overall it is bold, geometric and colourful.
Bayswater brochure mock up. Image shows a mock up of Bayswater brochure double spread. Overall it is bold, geometric and colourful.
Bayswater brochure mock up. Image shows a mock up of Bayswater brochure double spread. Overall it is bold, geometric and colourful.
Bayswater brochure mock up. Image shows a mock up of Bayswater brochure double spread. Overall it is bold, geometric and colourful.
Bayswater brochure mock up. Image shows a mock up of Bayswater brochure double spread. Overall it is bold, geometric and colourful.
Example of OOH advertising that showcases the new Bayswater brand system. A hoarding mock up shows the photography, type, colour and patterns in action.

It’s been great working with Fiasco on our full rebrand. It's been highly collaborative and it's very exciting to see the new look come to life across so many different platforms and formats.

Stephan Roussounis, Managing Director, Bayswater

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