We’re excited to announce that Nathan Crosby has joined the Fiasco team as our new Creative Director.
Nathan brings over 14 years’ experience working as a designer and creative director, with past clients that include Lego, Coke, IHG, OVO, Heidi, and Bath Rugby. His commercial experience, creativity and leadership skills make him a fantastic addition to Fiasco as we continue to expand our breadth of work to take on bigger, bolder, more diverse projects.
I’m thrilled to join the team at Fiasco. Their new brand promise, to move businesses forward with feeling, puts emotional resonance squarely at the heart of the work they do - as both a platform for creativity, and a true value driver for the businesses they work with. I’m excited to help shape what this means for the agency’s output with a team already setting the bar for creativity and craft so high.
Nathan Crosby, Creative Director
Our recent rebrand – a collaborative effort shaped by the team – sharpens our proposition and expresses with greater clarity what makes us different, and why that matters. This includes the repositioning of our client services team, along with strategic new hires across different areas of the business. With our focus on growth and ambitions to penetrate a larger international market, including the USA, it’s a pivotal time for us as a business and an exciting time to reposition what Fiasco stands for.
Emotion-led, feeling-first design sits at the heart of everything we do – and is based on the fact feel-good isn’t just a vibe, it’s a value driver. Our work this year has expanded to include high-profile clients in the technology and AI sector, such as $1 billion dollar valued business planning platform Pigment, and we recently won an award for our rebrand for Britt. Our approach translates into stronger relationships, greater retention, and more sustainable growth.
Nathan’s perspective brings fresh thinking to the agency and helps raise the bar for our strategic and creative output. His experience working across an impressive roster of big-name brands along with his sharp strategic lens make this an exciting time to join as we continue our trajectory of growth.
Ben Steers, Exec Creative Director & Founder
Read more about Nathan in our recent interview here.
Written By
Charlotte Cowling
