As we turn 15 years old, we’re launching a new brand that puts feeling at the heart of everything we do.
After 15 years of designing brands and digital experiences that connect with people, we’re stepping into our next chapter. We’ve dropped the ‘Design’ from our name — because what we do goes way beyond it. We’re now simply, Fiasco.
But this isn’t just about a new name or look. It’s a whole new expression of who we are, how we think, and what we believe in.
Built from the inside out
With plans to grow the studio and build for the next chapter, we knew it was time to sharpen our proposition — to express, with greater clarity, what makes Fiasco different and why that matters. This wasn’t just about a new look. It was about creating a truer reflection of the value we offer: a small, tight-knit team blending brand and digital to move businesses forward with feeling.
Once we’d recognised the need for change, we did what we always do — brought the team together and started shaping something new, from the inside out.
Every project we work on is strategically built around a core emotion to create a powerful and meaningful connection with the audience. We’ve turned this approach into a transparent offering: humanising brands by delivering that emotion at every touchpoint, building lasting associations over time.
Chris, Partner & Creative Director
Feeling drives everything we do
We’ve always believed that design isn’t just about how things look — it’s about how they feel. Now, our entire brand system reflects that belief.
Mature, but still playful. Considered, but not too polished. The new Fiasco brand walks a line we’ve spent 15 years defining. It reflects the care we pour into our work, and the people we build it for.
From the tension between two contrasting typefaces, to custom glyphs that add unexpected delight — every detail is shaped to create little moments of joy.
Logo animations, interactions, even the way buttons roll — they all serve the same purpose: to make people feel something.
The new visual identity balances 15 years of expertise with a playful, spirited personality.
Julia, Partner & Design Director
We started Fiasco 15 years ago with no clients, no agency experience, and no roadmap. What we had was a set of values and a belief that we could do things differently by carving our own path. We care deeply about the people we work with. From the Fiasco team to our partners, our work is driven by energy and strives to make people feel something. Now, our own brand reflects that belief and level of care.
Ben, Co-founder and Exec. Creative Director
A fresh identity, a shared philosophy
More than just a new look, the rebrand represents the agency’s values: creativity fuelled by feeling, strategy balanced with playfulness, and design that connects on an emotive level.
We haven’t changed who we are, we’ve just added a little more energy, depth, and definition. Our rebrand is a celebration of where we’ve come from — and a vehicle for where we’re headed next.
Take a look around. Let us know what you think. And if you’re ready to build something that makes people feel, let’s talk.
Written By
Ben Steers
