
Nederlander Theatres
Elevating a century-old theatre group with a brand built to take centre stage
Working with the team at The Old Vic and Ben The Illustrator, we created an interactive glossary, designed to help make the theatre a more open, accessible and inclusive space.
You can view the site here.
Setting the experience on a stage, visitors are guided through an animated performance that explores the different roles, responsibilities and inner-workings of the theatre. Exploring the site, visitors learn about the many different people who help to run the theatre on a day-to-day basis.
The whole experience is scroll based. Turning the passive action of watching, into something active, engaging and fun. Visitors can watch and explore at their own pace; scrubbing back and forth to discover, revisit and learn.
The colours are inspired by The Old Vic’s interior: opulent shades of reds and gold contrast a suite of deep and electric blues. The aim was to capture the atmospheric qualities of stage lighting by splitting the colour into ‘light’ and ‘dark’ themes, which mimic theatrical lighting effects.
I'm very proud of what we collaborated on. It was a pleasure to work with the Fiasco team. I will always state that setting the whole experience on-stage with the lit/unlit approach was a stroke of Fiasco genius!
Ben O’Brien - Ben the Illustrator
Fiasco were able to take an abstract idea and bring it to life in a way that we would never have been able to realise without their technical expertise and creative thinking. We’re looking forward to working with Fiasco again on new projects and would recommend them to anyone looking to create beautiful, innovative and engaging digital content.
Magid Elbushra, Digital Content Producer, The Old Vic Theatre
Elevating a century-old theatre group with a brand built to take centre stage
Shaping a brand identity and website for Gather Round – a vibrant community of creative professionals