Venga

Driving momentum with a bold identity for next-gen fintech start-up

More than a wallet app, Venga empowers people to effortlessly discover, invest, and navigate the world of blockchain technologies and Web3. Bridging the gap between traditional finance and crypto, Venga are on a mission to help everyone get going and know where to go next.

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Brand Have Fun
Technology Brand & Digital
Campaign UX Design UI Design Website Development Copywriting Product UI Discovery Brand Strategy Visual Identity Illustration Digital System Collateral
Venga billboard mock up. The advert is split in two. The left hand side displays an image of people overlooking a scenic landscape in the mist. The right hand side headline reads 'Get in on the future of finance' with a link to the Venga website venga.com. The billboard is shown on top of a white metal building, against a blue sky.

Brand idea

Harnessing themes of adventure, new discoveries and exciting journeys, we translated the inherent energy of the name ‘Venga’ into a brand idea that ensured we kept things big, bold, simple and energetic. Ready. Set. Venga!

An expressive visual language

The world of crypto can be cryptic. To appeal to a modern mainstream audience, we opted to cut through the complex jargon and metaverse clichés. Venga’s visual identity is simple, vibrant and unapologetically bold. Featuring punchy patterns, loud language and covetable custom coins.

Venga notification centre mobile phone mock up. Hand holds mobile phone showing two Venga notifications. The top notification includes details of daily earnings, the second outlines a Stacks price increase. The phone background has a blue to white gradient with other phone apps along the bottom of the screen. The phone is being viewed next to a metal table. There is a green and white gingham placemat and plate with croissant partially in view. Venga smart watch notification mock up. The Venga logo is visible above the deposit notification. On the screen underneath there is a prompt to open the app. The watch strap is orange and the watch is floating against a blue background.

Covetable coins

Most crypto coins look as if they’re trapped in the metaverse: shiny glass, iridescent metals or cheap 3D plastic. We created a suite of coins that people would want to actually ‘own’ — even if as digital assets.

Collaborating with our sister studio, Yatta, we took inspiration from premium product design to help inform a lusted-after look and feel, that also integrates the brand patterns for maximum ownability.

Venga crypto coin mock up. The Maker Dao coin is shown against a pink curved patterned background. The coin has a central circular aqua colour, which is also repeated along its edge. The centre circle contains the coin's angular icon and shortened name in white. The coin also has its own subtle textured curved brand pattern.
Venga crypto coin mock up. The Ethereum coin is shown against a striped orange patterned background. The coin has a central circular black colour, which is also repeated along its edge. The centre circle contains the coin's angular icon and shortened name in white. The coin also has its own subtle textured striped brand pattern.
Venga crypto coin mock up. The Polygon coin is shown against a flowing aqua patterned background. The coin has a central circular purple colour, which is also repeated along its edge. The centre circle contains the coin's infinity shaped icon and shortened name in white. The coin also has its own subtle textured flowing brand pattern.
Venga crypto coin mock up. The Compound coin is shown against a jagged blue patterned background. The coin has a central circular aqua colour, which is also repeated along its edge. The centre circle contains the coin's angular shaped icon and shortened name in white. The coin also has its own subtle textured jagged brand pattern.
Venga crypto coin mock up. The Graph coin is shown against a curved pink patterned background. The coin has a central circular purple colour, which is also repeated along its edge. The centre circle contains the coin's abstract shaped icon and shortened name in white. The coin also has its own subtle textured curved brand pattern.
Venga crypto coin mock up. The Avalanche coin is shown against an aqua curved block patterned background. The coin has a central circular red colour, which is also repeated along its edge. The centre circle contains the coin's abstract A-shaped icon and shortened name in white. The coin also has its own subtle textured curved block brand pattern.
Venga crypto coin mock up. The Aave coin is shown against an orange flowing patterned background. The coin has a central circular blue colour, which is also repeated along its edge. The centre circle contains the coin's abstract A-shaped icon and shortened name in white. The coin also has its own subtle textured flowing brand pattern.
Venga crypto coin mock up. The Sushi coin is shown against a blue curved block patterned background. The coin has a central circular orange colour, which is also repeated along its edge. The centre circle contains the coin's abstract icon and shortened name in white. The coin also has its own subtle textured curved block brand pattern.
Venga billboard mock up. The billboard shows various crypto coins. Each coin type has a central circular colour - including orange, aqua, blue, purple and black - which is also repeated along its edge. The centre circle contains the coin's icon and shortened name in white. Each coin type has its own subtle textured brand pattern. The coins float in front of an orange background. The headline reads 'Discover. Buy. Sell. Invest' in white bold all caps. There is a small call to action line with a weblink to venga.com. The billboard is placed within a street scene, there is a concrete wall and shopfront behind it. Two bikes in partial view lean against it.

Website and product experience

Working seamlessly with Venga’s in-house product team, we adapted the visual identity to align with the app itself. The comprehensive brand toolkit captures the essence of the in-app experience: a clean interface, intuitive UX, and delightful splashes of pattern and colour that resonate with and celebrate positive action.

Venga desktop laptop mock up. The laptop screen headline takes up the left two-thirds of the page and says 'Get in on the future of finance' in bold all caps black text. There is a description of things to discover, with a blue action button to download the app beneath it. To the right of the headline, there is a mobile phone mock up which shows the app UI. The interface has a white background and includes a welcome message to the user, the available balance (with a orange and blue pattern around it), the 'Buy, Sell, Swap, Send' actions (as icons on top of different coloured patterned squares), and the activity. A Bitcoin, with an orange centre and edging and a white 'B' icon overlaps the lower left side of the mobile phone. There is a menu bar along the top of the desktop page showing the orange Venga logo on the left and the Country dropdown, About and Download buttons on the right. The laptop itself is placed on an orange cafe table, a woman is partially shown looking down at the laptop from the left hand side. A shadow is cast over the table and laptop.

Fiasco helped us create one of the most unique-looking brands in the crypto space today. Our aim is to be among the top three crypto apps in Europe, and having a solid and unique brand is one of the fundamental necessities for achieving this target. We have precisely that and can now start conquering the European market.

Michael Stroev, CEO, Venga

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