With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too. The challenge was to shift the concept of electric air travel from fantasy to reality. And to create a brand and digital experience befitting a company on the brink of revolutionising aviation.
Alongside an updated brand, a new digital platform was designed and built with the aim to reflect the company’s vision for the future, whilst introducing the concept of commercial eVTOL flights to the wider public.
Built from the ground-up the site is visually lead. A clean, simplistic framework heroes the product, providing a showcase of cutting-edge aeronautical design and engineering.
As a way to express the technical and engineering prowess of the company, a new typographic system and bespoke suite of iconography was developed in unison.
Working with our CGI partners, renders of the VX4 are used to help visualise the aircraft in action within the locations where Vertical will operate.
Meanwhile, photography offers a glimpse of the work that goes on behind the scenes to make electric flight a reality. With a documentary-like art direction, images are a contrast of wide-angle compositions and tightly-cropped action shots. Playing with depth of field and obstructed framing devices make it feel like the viewer is a part of the action.
Sarah Keegan, Head of Brand Marketing
Fiasco were able to take an abstract idea and bring it to life in a way that we would never have been able to realise without their technical expertise and creative thinking. Their process was coherent and well organised, and they listened to our ideas. We’re looking forward to working with Fiasco again and would recommend them to anyone looking to create beautiful, innovative and engaging digital content.Sarah Keegan, Head of Brand Marketing
