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The Importance of a Good Routine

To have a routine means you must be organised, and being organised, simply means you get things done. Without realising we all fall into a routine whether it’s having breakfast at your desk every morning or making sure you always walk the same way to work. But these routines that might feel a little mundane can actually have a very positive effect on your motivation and productivity, especially within the creative industry.

There are many factors that contribute to your daily routine, but the basic ones that keep us alive seem to be the most important. Sleeping, eating and exercising.

It all starts when we’re not even awake. Sleep is one of the most important factors in anyone’s daily routine. Having a structured sleeping pattern (body clock) helps your body fall into a deeper sleep, where your body and mind can fully recover and prepare themselves for the day ahead. When your body clock is in sync, the mind knows when it needs to get up and start functioning, even if your bodies not quite ready.

When it comes to eating it’s pretty simple, eating at structured times throughout the day and giving yourself a good breakfast gives you the energy your body needs. It’s also a good idea to have a break around these times and take yourself away from your desk, reinforcing the fact that your desk is where you knuckle down, not where you relax and eat. This will improve your working mindset, plus looking at your screen for too long can cause some annoying headaches over time!

Exercise is solely up to you, but I highly recommend it, especially an early gym session in the morning as this is when your brain is actually most productive. You can read more about how exercise can help feed your creativity here.

Having a structured routine eradicates the stress of continuous decision making throughout your day, not having to continuously juggle jobs and tasks allows you to solely focus on your work. Giving your clients exactly what they paid for, which is your time.

Plan your days so that you’re not wasting this precious time, use it effectively, create a list and prioritise. In the last few months we have started using Strikebase, an online project management tool that helps us to do this. It not only keeps us organised but it also allows for everyone in the studio to keep up to date with each other’s progress. It has now become an important part of our daily routines and we now find it’s a brilliant way to help keep our studio running smoothly. Along side using Strikebase we also have a good old-fashioned printed weekly workflow sheet, which indicates in more detail our weekly plan and on top of that I still write myself a to-do list every morning!

Having an organised daily routine can seriously help your productivity. It’s about ditching those bad habits and realising that small change to your daily routine can have big effects at work. So maybe try going to bed 15 minutes early or simply writing a constructive to-do list first thing in the morning and remember most importantly, everyone’s routine is different, so find out what works best for you.

If you do make any changes to your daily routine this year, we would love to hear about it below.




2 Mins

The Quiet Life: Why Medium offers a contemplative alternative to the myriad of online publishing platformsI’ve always been a fan of design that’s simple. Design that concentrates on the essential aspects and ignores superfluous non-essential elements to communicate an idea or function. “Good design is as little as possible,” as Dieter Rams famously put it. A couple of years ago ‘flat design’, a web design approach that focuses more on […]

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Originality in Design: Lessons from the Leaning Tower of PisaA few weeks ago we received an unprompted comment that some of our work was “a bit anonymous”. How intriguing! After investigation our generous, proactive commenter went on to display some archetypal errors in design philosophy, that I have been guilty of myself. Shortly afterwards I visited the leaning tower of Pisa and it struck […]

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In the Net: This week fonts, a historical identity, passport design and hovering islandsThis week we travel across the pond to bring you Thomas Heatherwicks incredible plans for a floating island in New York City and the identity for the World Trade Centre. Whilst back in europe we find Norway’s beautiful passport designs and Sweden’s very own national typeface aptly named ‘Sweden Sans’. Enjoy.  Thomas Heatherwick’s hovering island […]

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In the Net: Typofun this week! Type Genius, Aerial Bold, Google and a clever new font for dyslexics.This weeks In the Net is a full of typographic goodness. It includes a beautifully designed printed takeaway by Manual Creative, web tools to help you find the best type combinations and a new typeface designed to help dyslexics read faster. Enjoy.   Google Material design Google recently rolled out a new visual language across […]

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In the Net: Videos galore! Featuring Okay Go’s epic new video, an IKEA halloween and the 2014 John Lewis Christmas AdWhat a week! It’s lively in the studio here, and I bet it has been for you too. During all the hubbub, here’s what we caught from the noise on the world wide web this week. Okay Go — I Won’t Let You Down Well and truly getting away from the small-scale, but intricate affairs […]

In the net

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In the Net: This week Hoverboards, FKA Twigs X Google Glass and a library-based love storyThis week In the Net a charming new music video from film producers CANADA, the worlds first Hoverboard on Kickstarter and FKA Twigs directs and stars in a new concept film for Google Glass. CANADA music video for Verkeren The super cool Barcelona-based filmmakers and producers do it again with this library-based love story for Spanish […]

canvas conference

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In the Net: This week Kano, Urthecast and the brilliant new Hiscox AdThis week we take a look at the lego-like simplicity of the new children’s computer Kano, a thought-provoking website about the effects of Altzeimer’s and the making of the new Hiscox ad featuring famous faces. Kano Hearing their talk at this weeks Canvas conference made converts of us all. This easy-to-use and beautifully designed hardware […]

Git hub 1

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mike bennett

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We welcome in Mike Bennett as non-executive directorWe’re thrilled to be able to announce that we’ve appointed Mike Bennett, entrepreneur and co founder of the hugely successful digital agency e3, as non-executive director. We’re over the moon to have Mike join our team. He has demonstrated countless times that he has the knowledge and track record of successfully growing creative businesses. Having access […]

find your own way

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So you’ve left university, now it’s time to find your own waySo you’re ready to start your career in design, congratulations and welcome. Welcome to the real world of art and design. Unfortunately the euphoria of realising you’re never going to experience another hand-in date again will be rather short lived. Becoming a graduate is best served with a great big slice of reality pie, and that’s normally […]

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The Airbnb redesign: It’s time we looked at logos differentlyWhat more can possibly be said about the Airbnb redesign? In my view, the heart of the matter has still not been dealt with. Lets back up a bit. Two weeks ago a fiasco erupted in response to the latest brand update for the global apartment rental service Airbnb, designed by London based agency DesignStudio. […]

4 Mins

Better together: How to make the most out of collaborating with othersCollaboration is a key part of any design studio or creative project whether it be designers working with developers or working alongside clients to achieve the objectives of a project. But collaboration doesn’t have to be just the combination of individual skill sets. In my experience some of the most interesting ideas have arisen when […]

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Between the sheets: Falling back in love with the printed wordI’ve always loved magazines. Since I was young enough to remember, spending money on magazines has been a bit of a hobby of mine and over the years I’ve built up a huge collection of varied titles, most of which are boxed up and are unlikely ever to see the light of day again. It’s their tangible […]

net awards 2014

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Net Awards 2014: New Agency of the Year nominationMy oh my, how time flies. It’s been a month since we attended the 2014 Net Awards at London’s Grand Connaught Rooms. We were shortlisted from a list of twenty digital agencies from across the world in the New Agency of the Year category. We were up against some stiff competition with Australian creative studio […]

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A Note to My Former Self, Aged 21  I am currently taking part in the West of England Design Forum (WEDF) Design Buddy scheme which is a unique mentoring opportunity set up to help third year graphic design students studying at Bath Spa University. It is a brilliant way to not only inspire the next generation of designers, but to also share with […]


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The Tipping Point: Why tablets could make e-readers a thing of the pastWhen was the first time you read something long on a digital screen? Well, most likely it was an article or an essay that started as cursory research and you became engrossed. But what if we say something really long. Like a thesis, or a novel? I would bet that you haven’t done it at […]