We love to invite people into what we’re doing here at Fiasco Design and, since we recently undertook a big redesign of our own site, we thought we should explain a little about why we did it and what it’s all for.
It’s probably best to start with our design principles. Our experiences over the past five years have taught us a lot, but it’s these three simple principles that have sprouted up and stuck with us:
- Simple is good
- Creativity takes courage
- Together is better
We go into more detail about what these mean on our About page, but the redesign of the site has helped us to reflect these core principles.
The new look includes major redesigns of all of the sites main pages. The first major change people will notice is a richer, more engaging Home page layout, which should make it easier to distinguish between our projects, case studies and news posts. We also changed the layout for Blog and Case Studies, with a move away from the old grid and towards a linear, blog-style format.
A really important reason for the redesign was to simplify the user experience and make it easier for our audience and anyone using the site, to easily navigate through the different sections. We wanted the navigation to be always available, to always be close at hand and not require any scrolling. We were also keen to build on the responsive framework of the site, so we created a grid design which works just as well on desktop as it does on mobile.
We’ve also made some pretty big changes to the the posts themselves, in order to make the reader experience that much better. We changed the body font, opting for Freight Text Pro for it’s readability and ran various tests on the leading, kerning and font size.
As well as a raft of other updates to the look and feel of the site, we’ve also tried to be a little more open about us and our processes. As we mentioned at the beginning of the post, we like to invite people in. Hopefully the new design will help you to get a better feeling of who we are and what we believe in.
There are plans for further updates which we’ll keep you informed about, but as we greatly value your feedback, please feel free to email us at firstname.lastname@example.org or tweet us with your thoughts. We’d love to hear from you.