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& TOG Knives

Crafting a new digital home for a truly unique brand of kitchen knives.


TOG Knives is a premium brand who have successfully combined Western design with Japanese craftsmanship in order to create a stunning range of knives, championed by Michelin-Star chefs & scratch-cooks alike.

Crafted by a family of swordsmiths with over 600 years of experience making Samurai swords, each TOG blade is made using traditional methods by skilled craftsmen in Seki, Japan. They are the only company in the world to use four different metals to strengthen their blades.

TOG came to us with a need for an experience-led eCommerce website, the design of which needed to reflect the quality and craftsmanship of their beautifully crafted products.

We worked with the talented team at Fakery on a series of 3D renders of their knives. Along with renders of the knives we also focussed in on some of the properties and details that make TOG’s knives so unique, through a series of cropped images.

We carefully crafted a new visual language for the brand, combining minimalist design with a suite of custom-designed icons and greater emphasis on high-quality photography to allow the products to take centre stage.

We searched the UK for the absolute best agency and found Fiasco! Our new website looks absolutely stunning - we're over the moon with it.
Bert Beagley-Brown, Founder

If you’d like to speak to us about a future project or collaboration, say hi!