Branding the world’s most powerful analytics platform.
Talkwalker are the market leader in conversational intelligence. Their state-of-the-art analytics platform uses AI-powered technology to monitor and analyse online conversations for brands and agencies worldwide.
With global offices and a client base of over 2,000 companies, Talkwalker came to us to help change perceptions of the brand with a radical overhaul of their visual identity.
Despite its audience reach and scale, the Talkwalker brand was out of sync with its success. In danger of putting the company at a disadvantage, the brand needed a full strategic review.
Through a deep immersion into the business we landed on the idea of Accessible Intelligence, a core brand principle that combines Talkwalker’s main strengths – intelligent technology, made simple.
Using sentiment data from the brand’s platform, we created an emotive moodcloud icon which encompasses a subtle speech bubble. We combined this with a custom typelogo using Forno by Pizza Typefaces.
The new brand system was implemented into the Talkwalker website, including a number of key pages, a bespoke set of icons and a series of video animations that demo the software and help bring the brand to life.
"I had complete confidence in Fiasco right from our very first conversation and this didn't waver at any stage during the whole process. The workshop they conducted was absolutely flawless, and I was always 100% confident in their ability to not only deliver exceptional creative, but also to present in a manner that got all stakeholders on board. They have always communicated openly and honestly, and been willing to deliver based on a somewhat evolving brief. We couldn't be happier with the final result."
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