Branding the world’s most powerful analytics platform.

Talkwalker are the market leader in conversational intelligence. Their state-of-the-art analytics platform uses AI-powered technology to monitor and analyse online conversations for brands and agencies worldwide.

With global offices and a client base of over 2,000 companies, Talkwalker came to us to help change perceptions of the brand with a radical overhaul of their visual identity.

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Despite its audience reach and scale, the Talkwalker brand was out of sync with its success. In danger of putting the company at a disadvantage, the brand needed a full strategic review.

Through a deep immersion into the business we landed on the idea of Accessible Intelligence, a core brand principle that combines Talkwalker’s main strengths – intelligent technology, made simple.

Using sentiment data from the brand’s platform, we created an emotive moodcloud icon which encompasses a subtle speech bubble. We combined this with a custom typelogo using Forno by Pizza Typefaces.

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The new brand system was implemented into the Talkwalker website, including a number of key pages, a bespoke set of icons and a series of video animations that demo the software and help bring the brand to life.

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"I had complete confidence in Fiasco right from our very first conversation and this didn't waver at any stage during the whole process. The workshop they conducted was absolutely flawless, and I was always 100% confident in their ability to not only deliver exceptional creative, but also to present in a manner that got all stakeholders on board. They have always communicated openly and honestly, and been willing to deliver based on a somewhat evolving brief. We couldn't be happier with the final result."
Matt Sarson, Marketing Manager

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