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& Pelican Books

Pelican Books: An iconic imprint returns

Having previously worked with Penguin Books to redesign the The Snowman & The Snowdog website, we were approached with the exciting opportunity to help design and build a new website for the legendary Penguin imprint, Pelican Books.

We built the site to be as simple and easy to use as possible. Much of the emphasis for the project was placed on creating a unique reader experience, so particular attention was paid to the type hierarchy and styling, whilst additional functions, such as text highlighting, text-size customisation and sharing, were built in to improve the overall user experience.

The aim of the project was to bridge the gap between conventional eReader devices and modern web browsers. It had to be flexible and beautiful – even in the code.

Since launch, the site has been featured on a number of news/blog sites including The Independent, The Guardian, Creative Review, Tech Crunch, It’s Nice That and Design Week. It has also won a series of awards, including a D&AD pencil.  

We worked closely with Fiasco Design to develop the new Pelican Books website, which includes a custom-built in-browser ebook reading experience. We benefited from their user experience and design expertise, and they provided invaluable input into shaping the direction of the site. We always found Ben extremely responsive and helpful and a pleasure to work with, and highly committed to the success of the project, which made a massive difference. We look forward to working with Fiasco again in future.
Michael Jones, Senior Web Product Manager