
Naming and branding for unique UWE Bristol innovation hub
UWE Bristol’s innovative new enterprise centre aimed to combine the creative energies of new tech and science businesses with the thinking-power of a university robotics lab under the same roof.
The branding brings together the power of industry with the creative energy generated from unexpected combinations. We designed a visual system and guidance that could be utilised and rolled out across company stationery, wall graphics, wayfinding and signage.

Through the metaphor of welding sparks, the brand brings together the power of industry with the creative energy generated from unexpected combinations.
We designed a visual system and guidance that could be utilised and rolled out across company stationery, wall graphics, wayfinding and signage.



It’s been great working with the dedicated team at Fiasco Design. They worked closely with us over a period of 6 months to create a modern and flexible identity system which feels completely at home in the space. We hope to continue working with Fiasco Design in the future.Elaine McKechnie, Centre Director at Future Space
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