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Bakehouse are an award-winning experiential events company that serve up unforgettable, immersive theatrical experiences. We helped them to bring their infectious energy and playfulness to life through a moving visual identity – full of intrigue and surprises.
Bakehouse are exquisite storytellers and are experts in the art of bringing joy. We wanted to inject this energy and playfulness into the visual identity, so we devised the idea of ‘pop-up joy’. The visual language of the brand would combine the sensible with the subversive. At every touchpoint we played on the contrast between static and moving visuals to create surprising and unexpected interactions.
To illustrate this idea we devised a series of logos that explode into life through animation. Whether in print or online, Bakehouse have a series of logos they can use for different applications and settings.