Last thursday Fiasco Designs’ Tom Morris visited the BFI Southbank as part of presentations for onedotzero’s graduate training program cascade. After presentations, we were treated to a keynote speech by the industrious Wayne Hemmingway followed by a debate chaired by Lynda Relph-Knight and including James Hilton of AKQA, Will Hudson of It’sNiceThat, Olwen Moseleyresponsible for Cardiff Design Festival, Mark Bailey of Nortumbria University and fellow cascader Rosa Maria Koolhoven.
First off Wayne Hemmingway’s provocative lecture explained the journey of his career from humble beginnings on a Camden Market stall to fashion fame, as well as his reasoning behind the halving of degree courses, the value of formal design education and the potential of learning on the job.
“Design is not life or death” he claims which is why we can sometimes afford to be learning by doing – taking a live, more progressive approach to education. Notably, he described design as “about improving things that matter in life” and the job of a designer being “to change hearts and minds”.
We also heard a no holds barred introduction from James Hilton of AKQA who shared some of his design philosophies. Most interestingly he claims that there are “no rules, only relevance” in design especially referring to typographic rights and wrongs. Moving on he let us in on some client advice to “always go too far.” You can always be reigned in but it’s not the clients job to push you, he explained.
All in all, it was a great chance to bring new graduates into a discussion about future possibilities, to consider new ways of working in the creative industries. You can find photos here.