The Olympic games are now officially underway. Kicking off with a 1 – 0 win for Team GBs Women’s Football and a diplomatic nightmare concerning Korean flag mix ups, the cultural explosion of the opening ceremony is soon to be upon us. It brings with it a wealth of creative excellence as all sorts of Olympic themed projects emerge.
To end our three-part Olympic series we’re taking a pick ‘n’ mix of sorts from the vast array of creative sweetness that is revolving around the London 2012 Olympics. There is so much to taste, so lets tuck in!
The V&A is playing it’s part in the London 2012 festival with the Fashion/Art collaboration “Britain Creates 2012: Fashion Art Collusion”. Praised in the Guardian as a collaborative success the, curator Susanna Greeves describes how they “wanted to see what would happen if you take these leading talents in their two different worlds, invite them together into a conversation [and] let that conversation takes its own direction.” Featuring 9 collaborations in total, each a fashion designer paired with an artist. With one or two projects that particularly catch the eye, it looks like one to visit.
Nike has also been making it’s mark, alongside others, with some more bait for the sponsorship police but their collaborative project Journey To Greatness is far more interesting. Featuring students from University of the Arts London in collaboration with Olympic athletes, they have created a set of t-shirt designs that push the boundaries of visualizing greatness. Full of interesting process teasers, the outcomes are each strong in their own right, while together they make a genuinely fascinating project. It’s nice to hear how the athletes had insights into the creatives as well as vice versa.
From the good to the ugly now, as “cars painted by warhol and hockney” go on display at London 2012. Where the V&A succeeded in their fashion collaboration, the Art Drive! project falls flat. Slapped with veneer and surface-thinking, while this may be something of the culture of sports cars, I was hoping for something with a little more depth. Where are the sculptors? Where are the ideas? I can’t see more than big names, slapping small ideas on expensive cars. There are no surprises here.
While we’re on a cynical note, Cassetteboy presents to us a hilarious alternative welcome message for the London Games featuring the loveable “Fluff-headed loon” Boris Johnson. Finishing (1:07s) with a fantastic rant about how “people with no recorded flair for architecture or the graphic arts,” responsible for our Olympic branding. Huzzah!
Down to earth now, and outside all the budgets, sponsorships and mammoth creative teams London’s residents still need no permission to create street art. This article on the BBC is quite revealing as Mau Mau’s mural, critical of Olympic sponsorship and painted with permission, was removed within six days. Even Banksy has made an appearance, albeit something of a predictable one. Never the less, London 2012 at all levels is awash with creativity in the wake of the games and it’s a joy to see.
No doubt we have missed some absolute gems, so please let us know in the comments what you’ve been enjoying and have a great Olympic Games!