Best exemplified in the skype-team approach adopted by digital agency Universal Everything, it’s not uncommon these days to see a design project conducted without a face-to-face meeting. I recently completed my first entirely long-distance project, and used Pinterest to help get a picture of the clients needs. It was very helpful and a reminder of how important it is to make the most of the latest digital tools in saving time and money. This sort of entirely digital approach has been going on for a while as designers embrace the power of Skype and as the mighty emailed PDF means working across borderlines is not a huge issue.
Back in February we shared praise for Pinterest, noting it’s potential as a useful collaborative tool. So, a few months down the line, how useful is it really? And what is it best for?
Allowing users to create boards with multiple contributors; the friendly, eclectic Pinterest culture is particularly conducive to beginners in their visual curation. For those more personal projects, where embracing the personality of the client is an important design consideration – creating a mood-board together can be a very useful tool. A few carefully selected pins from your own research will help the client get a quick, broad picture of what both of you has in mind and creates a more conversational approach to style and interests.
You can pin anything from websites to photographs or videos and snippets from articles. Each of these then works as a handy reference point which guides conversation. I had underestimated how inspiring it would be to share interests in such an informal way with a client and for this same reason my praise comes with some reservations. It could certainly become a distraction to tech luddites, rather than a help.
Of course, using Pinterest is not going to be appropriate or helpful for all clients, but with more open client-designer relationships collaborating in this way has saved time and confusion at the initial stages of a project. In a marketing capacity, brands such as Uniqlo and Guess are also turning to Pinterest to increase exposure; pushing the platforms creativity in the act. Take this mesmerising Uniqlo pin animation for example.
At Fiasco, we’re just getting started on the Pinterest journey and we’re intrigued about where it’s going. Follow us here and we’ll pin you something interesting.
As always, we’d love to hear your thoughts so leave a comment below and open up the discussion.