Boy Meets Figma
We introduced Figma to our digital workflow in 2019, after experimenting with a long list of digital design apps. Our workflow had become bloated. Constantly flicking between apps led to different iterations of the same thing in lots of places, design inconsistencies and all-round confusion.
So it was a breath of fresh air to find something that felt light, breezy and did it all. A streamlined set of tools for creating digital experiences. Simple functionality like auto layout felt like a game-changer.
The prototyping capabilities were love at first sight. The ease of linking up live design files to create interactive web flows and demonstrate key interactions (instead of having to talk through static designs) helped to bring our ideas to life. This changed the way we started to present our work and made it easier for clients to get a real feel for proposed designs. Figma allowed us to design, test, iterate, present and handover work, without the friction of constantly needing to switch up our tools.