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Fiasco pitch for Coca Cola Vietnam. An insight into our process

More and more recently we have been approached by agencies and individuals to pitch for design work. We’re generally only to happy to oblige but never more so than when we were approached by Vietnam based design agency Rice Creative, who were looking to commission some illustrations for a Coca Cola project they were working on.

Coca Cola Vietnam were looking for some graphics for their cans to help promote a new music festival they would be putting on in the coming year. The brief was simple. Create a series of 4 different illustrations based on crowds, music and festivals. The rest was left up to our own interpretation.

Like with most pitches we take part in, the time frame for completed work was very short and in this case we had just a day to get our ideas together, packaged up and sent over to the agency in Vietnam. We had some reference images to work from but nothing more than some generic vectorised silhouetted crowd shots. Arms in the air. Band rocking out. You know the sort of thing.

We sat down in the morning and tried to find an angle and narrative for the four can designs. We wanted the four images to tie together in some way and decided on creating a fictitious band of creatures native to Vietnam. These cans would be used to advertise the festival to a solely Vietnamese audience and it was our feeling that the designs should include some Vietnamese references.

With this in mind, we set about working on characters for the band as well as some crowd options. Working with the can template and the various Coca Cola assets (logo, dynamic band, legal, ingredients etc) we created a series of illustrations that would work with the assets and incorporate these within the overall design.

The end result was a series of 4 illustrations that were different perspectives of the same gig therefore linking each design and following a loose narrative so they could work successfully as a series.

After a two day wait we were informed that the work had not been selected due to it not meeting legal requirements in Vietnam, a fact that was only made clear to us after we had submitted the work. We were disappointed to loose out on the work in this way but reassured by the fact that Coke had decided not to go with any of the designs submitted and decided to go down a different route.

Pitching is an integral part of gaining creative work and we’re always learning how to best approach pitches. What we’ve learnt is that you must be sure to always check the small print and if you’re working for a large global corporation such as Coca Cola, the legal requirements.

2011 top apps

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Top App releases of 2011, carefully selected by the Fiasco teamWe’ve seen a lot of changes this year at Fiasco. After moving studio and expanding our team, our focus now turns to 2012 and beyond. As we look to turn our skills to App development in the new year, here’s our roundup of the most exciting paid-for and free apps released this year for the […]

Ai for web design

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Bucking the trend: Adobe illustrator for web designThe newest member of the Fiasco team, junior designer and all round nice guy Tom, discusses his experience in working with Adobe Illustrator to create initial web visuals and the advantages and disadvantages of using the vector based program over the more traditional, pixel-pushing practice of Photoshop. “I was surprised to find that Fiasco Design […]

Short Cut Road

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Helpful Ai shortcuts that every designer should have up their sleeveWe all know how precious our time is as designers and anything that can help speed up productivity is a bonus. With this in mind, shortcuts on programs such as Adobe Illustrator are invaluable in speeding up your work rate and as a result bringing in more jobs and bolstering your portfolio. Luckily for us, […]

Winter Listening

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What’s on your winter playlist? Our top five recommendations are…As winter brings us dark studio nights and seasonal deadlines, you might find yourself searching for some music to help you through those long studio hours. When there is no room at the Spotify inn, there are still a few places of solace brought to you by the kind inn-keepers of the internet. Carefully selected […]

Inspiring design blogs

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A selection of our favourite blogs that continue to inspire us dailyWith a wealth of design news and inspiration available these days on the world wide web, we have decided to pick out some of our favourite online places to keep up-to-date with the design world and stay inspired. Banquet At times political and always intriguing Banquet is the blog of experimental type and graphic designer […]

Art of Flight film

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Fiasco were invited by Red Bull to attend the Art of Flight premiere“It’s not the destination, it’s the adventure along the way” On Tuesday, we were very kindly invited to attend the premiere of Art of Flight, a new snowboard documentary from the Red Bull Media House. The good folks at Red Bull contacted us and asked if we would like to attend the screening at the […]

Hemmingway at the BFI Southbank talk

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onedotzero at the BFI Southbank with the industrious Wayne HemmingwayLast thursday Fiasco Designs’ Tom Morris visited the BFI Southbank as part of presentations for onedotzero’s graduate training program cascade. After presentations, we were treated to a keynote speech by the industrious Wayne Hemmingway followed by a debate chaired by Lynda Relph-Knight and including James Hilton of AKQA, Will Hudson of It’sNiceThat, Olwen Moseleyresponsible for […]

Christmas Gifts 2011

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Have yourself a pretty little Christmas, 4 promotional gemsMany designers and studios will face a time where promoting themselves becomes a vital part of work. As Fiasco Design look to do the same and with the ringing of sleigh bells in the distance we’ve collated four of our favourite promotional gems for a more visually discerning Christmas celebrant to enjoy. Hark! Songs for […]

Airside Studio

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An Ode to Airside. 14 years of success within the creative industry.It was with great sadness that we awoke to the news that London-based creative design agency Airside will be closing it’s doors after 14 years of success. From March 2012, Airside London will be no more as the team depart to pursue their own personal ambitions. Co-founded by partners Alex Maclean, Nat Hunter and Fred […]

WEDF Evening of Typography

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WEDF’s Evening of Typography at the prestigious ArnolfiniLast night Fiasco attended An Evening of Typography put on by the West of England Design forum at the Arnolfini. We heard in-depth talks from type designers David Quay and Jeremy Tankard. First up, Jeremy took us through his 5 year design process of Trilogy. From initial inspiration and research to his sketchbooks and even […]

Studio AKA screenshot

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Studio AKA at Encounters Film Festival. Philip Hunt talks“The process always starts with pencils and pens” Yesterday Fiasco joined a talk by Philip Hunt Director and Creative Director of the prestigious animation studio Studio AKA as part of Bristol’s annual Encounters Film festival. Famous for their always characterful animations in varied styles and contexts, for the likes of BUPA and LLoyds TSB and […]

Dieter Rams

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Dieter Rams Ten Principles for good design. ‘Is my design good design?’Following a series of recent projects we found ourselves in a situation that I’m sure many designers have come across in the past. We found ourselves asking “what makes design, good design?”. It is too easy to get self involved within a piece of work and loose sight of the end goal or the principle […]


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Tom Fiasco x onedotzero’s week-long graduate training program CascadeIn October of this year, Tom, the newest member of the Fiasco team was selected from over 200 applicants to take part in onedotzero’s week-long graduate training program Cascade. Here are a few words from Tom on his experience: “I was selected to be part of onedotzero’s training program Cascade. The award-winning program focussed on […]

Nightmare High

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Channel 4 Education officially launch Nightmare HighFlesh eating teachers, brain scanning machines, evil sky rockets and the most mighty packed lunchbox in the history of the universe all feature in Nightmare High, a new game from Channel 4 which Somethin’ Else and our brilliant collaborators at Player Three and Fiasco Design have been lovingly crafting throughout 2011. The game is designed […]