Towards the end of the summer, we started to discuss the idea of a re-brand and re-positioning ourselves. Our current brand and web presence was letting us down. It didn’t accurately portray where we were presently, more where we had been. This needed to change. It’s always important to keep moving forward if you want to continue to develop as a business. We felt strongly that our existing brand was not in-line with the work we were doing and the clients we were working for. Our website (featured above) felt rigid and dated with key aspects such as social integration and mobile compatibility ignored. So often we would preach to our clients about the importance of mobile and being considerate to the user and yet we were falling down in these very same areas. Essentially, we weren’t practising what we preached and this had to change. To help us do this, we set out a number of criteria for the new brand, of which the core objective was: to create an identity and online presence that was more refined, more mature, more confident but that still reflected us and the type of work we carry out at Fiasco.
Fast forward 5 months and what we have created is Fiasco Design 3.0. Our third internal re-position in so many years. We’ve stuck to the brief, never straying to far from the scoping document we put together at the beginning of the process. Having a list of key factors that we intended to convey close by has acted as a filter for any work put forward. Does it meet the brief? Does it tick off all the boxes? Does it have the right voice? Having this check list at hand, meant we kept focus on the end goal and our previously set objectives.
We’ve created a brand that is both mature and confident but that is also characterful alongside a website which offers the same user experience across mobile platforms as well as quick sharing capabilities and a flexible content management system.
All-in-all, we’re really happy with what we’ve produced and the timeframe in which we’ve managed to complete it in. Self-initiated projects are often the hardest to finalise as deadlines get stretched and the goal posts are constantly being moved. However, setting out a set of objectives from the start, with a clear list of criteria has helped us to make quick, informed decisions and kept the process on track.
That said, we’re always looking for input and feedback from fellow industry types. So, if you disagree with any of the above or feel like we’ve over-looked a key factor in the process, please do let us know as we’d love to hear from you.