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Fiasco 3.0: Faster & more flexible

Towards the end of the summer, we started to discuss the idea of a re-brand and re-positioning ourselves. Our current brand and web presence was letting us down. It didn’t accurately portray where we were presently, more where we had been. This needed to change. It’s always important to keep moving forward if you want to continue to develop as a business. We felt strongly that our existing brand was not in-line with the work we were doing and the clients we were working for. Our website (featured above) felt rigid and dated with key aspects such as social integration and mobile compatibility ignored. So often we would preach to our clients about the importance of mobile and being considerate to the user and yet we were falling down in these very same areas. Essentially, we weren’t practising what we preached and this had to change. To help us do this, we set out a number of criteria for the new brand, of which the core objective was: to create an identity and online presence that was more refined, more mature, more confident but that still reflected us and the type of work we carry out at Fiasco.


We ran a number of internal workshops, working through key words and developing an overall picture of what the final brand mark and website needed to include.

Logo development

Part of our development towards the new brand mark. The emphasis here was on creating a bold, graphic icon that would act as a supporting device to our main typelogo.

Fiasco Design final icon

The final brand icon including guides.

Fiasco Design typelogo

What we’ve created is a master brand using a customised regular Euclid font. Adaptions have been made to all of the characters. The counter of the “a” has been rounded off, whilst the bowl has been created from a perfect circle.Similar work has been done to the “s”, “c”, “o”, “e” and “g”. The “g” has also had the descender extended as well as the angle of the tail altered. The shape of the dot or tittle on the “i” has been altered to offer more balance.

To assist with the building of the styling of the website and marketing materials, we created a style guide and set of brand guidelines. By doing this, we were able to keep a coherence and consistency through everything we put together.

Original sketches from initial brainstorming sessions regarding the new website.

Fiasco Design wireframe

Initial static wireframe concepts and development for the new website.

Working wireframes which have been refined after a series of tests.


Fast forward 5 months and what we have created is Fiasco Design 3.0. Our third internal re-position in so many years. We’ve stuck to the brief, never straying to far from the scoping document we put together at the beginning of the process. Having a list of key factors that we intended to convey close by has acted as a filter for any work put forward. Does it meet the brief? Does it tick off all the boxes? Does it have the right voice? Having this check list at hand, meant we kept focus on the end goal and our previously set objectives.

We’ve created a brand that is both mature and confident but that is also characterful alongside a website which offers the same user experience across mobile platforms as well as quick sharing capabilities and a flexible content management system.

All-in-all, we’re really happy with what we’ve produced and the timeframe in which we’ve managed to complete it in. Self-initiated projects are often the hardest to finalise as deadlines get stretched and the goal posts are constantly being moved. However, setting out a set of objectives from the start, with a clear list of criteria has helped us to make quick, informed decisions and kept the process on track.

That said, we’re always looking for input and feedback from fellow industry types. So, if you disagree with any of the above or feel like we’ve over-looked a key factor in the process, please do let us know as we’d love to hear from you.


Fiasco Design Business cards

Printed business cards. Gold foil block on a matt black 540 gsm colourplan card.

There were a number of different criteria we set out for the new website. The main issue with our old site was flexibility. We were forced to work with a fixed width site built over a bespoke CMS. What we’ve created is a fully responsive WordPress website that offers users the same experience from desktop to mobile as well as a flexible management system that allows us flexibility with image sizes and content arrangement.

We spent a lot of time on the testing stage of the project, making sure that we delivered the same user experience across all desktop and mobile devices.


Campaign top ten

5 Mins

Top 10 Campaigns of 2012It’s that time of year when we all begin to reflect back on what has been and the legacy that we’ll leave behind in 2012. We’ve seen some truly outstanding campaigns come and go this year and we thought that as a footnote to the year we would collate our top ten for all of […]

3 Mins

Create your first CinemagraphIf you’ve spent any amount of time on Tumblr, (or anywhere on the internet in-fact) you will no doubt have noticed the unexpected return of the quirky, retro novelty of the animated gif. Named after their file type “.gif”s are images that work like tiny looped videos, repeating endlessly their mini animations. At times reminiscent […]

< 1 Mins

Seasons Greetings from everyone at FiascoWe’ve had a fantastic year here at Fiasco Design. We’ve had the opportunity to work with some great new clients on some fantastic projects. We’ve  been part of a BAFTA award-winning team for our work on Nightmare High. We’ve seen huge successes with the launch of a number of new websites, of which the Crack website was nominated for a […]

Christmas Products with great Design

4 Mins

Dear Santa…Christmas is fast approaching, and yes we’re getting pretty excited at Fiasco HQ. But one thing we collectively dislike about the festive season is negotiatiing our way through the ruthless crowds of our dear city centre in the quest to find the perfect gifts for family and friends. To help combat this unholy quest, we […]

Responsive Site Architecture

3 Mins

Liquid Layouts ~ Responsive Web DesignWelcome to the new and improved  Fiasco Design. With our new identity, comes a new online approach. As explained in our post here, we are welcoming the advent of what is called responsive web design. But what exactly is it, I hear you ask. Put simply, a responsive website has a liquid layout that adjusts […]

Fred Deakin interactive

2 Mins

The Balance: Design InteractiveLast Friday Fiasco went to see Fred Deakin, formally from Airside Studios, speak about ‘Interactive Spaces’. Always looking to add an extra layer of engagement in his projects, Deakin’s talk followed on seamlessly from our previous post about Experience Culture. Barely touching on his work at the internationally acclaimed Airside, Deakin gave an unexpected context […]

Nightmare High BAFTA

2 Mins

We won! Online game for Channel 4 ‘Nightmare High’ wins BAFTAIt’s been over a year since the launch of Nightmare High, an educational web game from Channel 4 Education aimed at helping 10-11 year old children with the transition from primary school to secondary school. We were lucky enough to be involved in this great project working with award winning production agency Somethin Else Productions, […]

2 Mins

The Experience EconomyUnless you live under a rock, you might have noticed that a certain Austrian daredevil Felix Baumgartner recently broke three world records by jumping out of a capsule at 24 miles up thanks to the funding and support of Red Bull. An event that was watched the world over by millions and a truly astonishing […]

Havenworks Worst Website Design

2 Mins

A Site for Sore EyesWhat is it that makes a truly terrible website stand out from the hideous crowd? No doubt, it’s comedy. While the web is awash with .gif overloaded, background-repeating rainbow puking pages, there are a few chosen sites that so blatantly miss the mark for intended use they are comedy gold. With all the bad weather […]

Comic Sans Logo

< 1 Mins

A Comic Love LetterA comic love letter to a sans serif in celebration of National Poetry Day. Your Sans In Mine When I first saw your face I thought, it’s not me, it’s you. You’re just not my type. You were so see-through, no intricacies, no mystery. Trying hard to impress upon me your legibility, your jolly curves. […]

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Trick Or Treat ExhibitionWhat a bloody good night, literally! We embarked on the fun and frightful frolic that was Trick or Treat. An exhibition of new streetart by RPM, Rich T, Sickboy, Mudwig, Eko and Russell Maurice presented by Hangfire. This wasn’t just an exhibition showcasing over 60 original new pieces of work, but a Halloween experience I […]

2 Mins

The Bristol Pound: Seriously LocalBristol is surprising. Did you know that Gloucester Road is thought to have more independent shops than any other street in Britain, possibly even Europe? As the Bristol Pound is on it’s way into our lives, the results of the city wide design competition have been revealed ahead of the launch of the currency and […]

2 Mins

Olymprotest – Unofficial GraphicsYep. You saw it right, ANOTHER post about the Olympics. It’s no secret we are big fans of the games, indeed we’ve written about them a lot! But only now have we allowed ourselves to take a look at the more subversive side. After only touching on Banksy’s stencil, this time we’re interested in protest […]

< 1 Mins

ByRogue: e-Commerce and beyondWe recently completed a project for the East London jewellery designers ByRogue who make rings for individuals of a bold nature. We were approached to produce a fully functioning, responsive e-commerce site with a content management system built-in for the client to use and update themselves. This complex site was also set to a challenging […]

2 Mins

Creative Culture London 2012 Part 3/3The Olympic games are now officially underway. Kicking off with a 1 – 0 win for Team GBs Women’s Football and a diplomatic nightmare concerning Korean flag mix ups, the cultural explosion of the opening ceremony is soon to be upon us. It brings with it a wealth of creative excellence as all sorts of […]

2 Mins

Smoke and MirrorsThe recent news that Australia has passed a law to strip all cigarette packages of branding has got us asking a lot of questions in the Fiasco studio. The law, which requires all tobacco to be sold in generic green packets like the one above, was passed after legal battles with major tobacco companies. It […]

2 Mins

Olympic Mascots London 2012 Part 2/3In last weeks post we defended the Olympic pictograms raising the importance of context in judging them a success. Today though we look at Wenlock and Mandeville, our charmingly named London 2012 Mascots for whom the same defence cannot be made. I would have thought that the strength of any mascot is to bring character, […]

2 Mins

Designing London 2012 Part 1/3A lot has already been said about the London 2012 Olympic logo some spoken in fair criticism, others enough to make you shudder. But there is much more to Olympic branding which has caught our attention and with just over two weeks until the opening ceremony there’s no better time to begin a three-part discussion […]

2 Mins

Build rebrand PlusPlus TV channel with effective consequencesBuild is a creative consultancy studio based in the trendy Eastend of London. Listing themselves as “a small group of thinkers and doers” they are driven by the core philosophy of “intelligent design, exceptionally made”. Build’s client list boasts a healthy roster of global businesses including Nokia, D&AD, Nike, Getty Images and Sony Playstation. Working […]

2 Mins

The importance of a good holiday, more than just time off workHolidays, they benefit us before we even embark on them. The build up, the anticipation and the ability to look forward to a vacation is probably something that started when we were still in school, when we longed for those six weeks of un-spoilt playtime?   There’s always someone that brags about how they haven’t […]

Glug Events review

3 Mins

Glug: Screw business as usual, another sold out eventHaving run for a few years now, Glug, a creative drinks and “Notworking” event aimed at designers, has rapidly turned from a pub meet-up with friends into a thriving nationwide event. Set up by Nick Clement (@NickClement) and Ian Hambleton (@IanHambleton) of creative agency Studio Output past talks and events have seen the likes of […]

2 Mins

Good Mood Boards, exploring visual ideas with Pinterest and your clientsBest exemplified in the skype-team approach adopted by digital agency Universal Everything, it’s not uncommon these days to see a design project conducted without a face-to-face meeting. I recently completed my first entirely long-distance project, and used Pinterest to help get a picture of the clients needs. It was very helpful and a reminder of […]

2 Mins

Surprise your people: Karen Welman of Pearlfisher talksOften the question time after a lecture is a stale drawn-out end to an interesting talk. This one though, ending a discussion at the Arnolfini from Karen Welman of Pearlfisher design agency, turned out to be quite enlightening. In our final questions we heard of Pearlfisher’s fraught beginnings in New York. As the Michael Peters […]

2 Mins

Great British Design: what we feel is worth celebratingAfter designing a Facebook App for a well known, celebrity-endorsed crisp manufacturer we’re very much in the Great British spirit here at Fiasco. In a year jam-packed with specifically British jubilation, we’re taking a brief look at some designers and events that capture something about British design which is worth celebrating. Having worked on the […]

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Draw to Explore Prints Sold Out: a personal project by FiascoIt has been a delight for us to watch postcard entries begin to roll into the Fiasco Design studio over the past few weeks. We started Draw to Explore, our personal project, to celebrate the simple fun of drawing and so far it’s doing just that. We’ve also had some lovely coverage from Design Week […]

2 Mins

Easter News Hunt: examples of creative approaches to EasterEaster is upon us! A time of treasure and intrigue. Here at Fiasco we thought we’d share some of our own discoveries in a fitting cryptic fashion. A sort of DIY news that gets you to do the unwrapping to get to the sweet chocolatey prize. This weekend a UK charity is set to break […]

2 Mins

Fool me once: another day of unpredictable pranksYesterday was April 1st 2012 and this can only mean one thing: Another day of unpredictable pranks from some of the webs tech giants. Once again, April Fools day didn’t fail to deliver with Google, YouTube, Mashable and The Guardian all getting in on the act. Watching my Twitter stream yesterday, it was a game […]

Apple Logo new possible

2 Mins

Apple of my iPad, the ever evolving iconic logoThe new iPad launch featured something that caught our eye. A glance at the next step in the ever evolving brand. In this case it looks like a return to the colourful rainbow style originally introduced by Rob Janoff. We thought we could mark this interesting step by catching up on the apples that have […]

Tom Morris Fiasco

< 1 Mins

Say hello to Tom, Fiasco’s newest member of the teamThis week we saw the arrival of Tom, the newest addition to the Fiasco Family. Tom has joined us as a front-end developer and designer. With a diverse range of influences and skills, Tom is a talented young graphic communicator from Bristol who uses his conceptual approach to find unique solutions to all manner of […]


2 Mins

Pinterest: The rise and rise of a virtual pin boardIt’s hard to understand how a visual bookmarking site can gain mass popularity, make a considerable impression on the web design world and begin to drive more traffic than Google+, Twitter and LinkedIn combined, all while remaining in the Beta development stage. Much like the Google model of Beta, you still need an invite to […]

2 Mins

Designer 2.0: Useful Sites for Designing for the WebIt was a strange conversion. University had me thoroughly set on all things printed. I took a short course in book-making and was hooked on the idea of hand-made, limited edition design work. There was little about the online world that caught my attention and the back-end side of things stopped me from getting my […]

2 Mins

Free Speech: A collection of our favourite creative online talksThere is a wealth of video online these days. On Friday we discussed the coming diversification of YouTube which plans to create dedicated live channels. This development, alongside lesser known services like iTunesU will most certainly (we hope) bring us more quality creative learning resources in the form of lectures and talks for free. Fortunately […]

Youtube Every Second

2 Mins

NewTube – The rise and rise of YouTube, the future of videoServices like iPlayer are increasingly filling the television gap for students once they leave home, turning TV into a relatively insular experience. Now that catch up culture is well and truly settling in to television (we can even rewind!) what might be in-store for the future of the most popular spectator sport? You may or […]

Free design fonts

2 Mins

Fine Fonts for Free, our top 10 free quality fonts ready to downloadIt was Steve Jobs, who in 1984, launched the first Apple Macintosh complete with a range of typefaces named after a few of his favourite cities including Chicago, New York, Geneva and Monaco. These simple bitmap fonts were the start of a digital type revolution. The online and digital environment has changed the world of […]

Facebook Timeline yuck

2 Mins

Facebook Timeline: A new kind of Profile, whats changed?It’s no secret. Facebook is big. Really really big. If it was a country it would be the third biggest in the world. With over 800 million users worldwide, questions have recently been thrown up over privacy issues and sharing your data with companies looking to sell you their latest products and services. With the […]

Saul Bass book

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Saul Bass: A Life in Film & Design, one of the greatest designers of the 20th CenturyThis Christmas we were lucky enough to be given a copy of the first book ever to be published on one of the greatest designers of the 20th Century – Saul Bass. Famous for both his work in film as well as his corporate identity and graphic work, Saul Bass was a master of the […]