It is no secret that here at Fiasco we love our illustration, as well as our films. Saul Bass famously brought bold illustrated graphics to films decades ago and you can read about our love for his work here. Back to the future though 2011 also brought us brave poster design and we took note when La Boca opted for an illustrated approach to expertly capture the essence of Black Swan with the drama of art deco.
In the same vein we have also been captured by alternative works by lesser known designers. Becoming something of a trend in the design world the alt poster, sometimes a display of affection or suggesting improvements, brings with it bold, illustrated graphics with limited colour palettes. A welcome calm in the photographically laden world of film poster art. This beautiful poster for Drive might just be the kind of re-imagining that rewards fans with the classic iconography the original poster didn’t deliver. Here Adam Rabalais does well to make the ridiculous concept of “Cowboys and Aliens” seem somehow completely sane. Similarly, something of a king of alt posters, Olly Moss makes something completely different of Hot-Tub Time Machine.
In 2011 we also saw the use of typographically brave poster designs in the fitting wild-west wanted style for True Grit by BLT Associates, and the UK teaser poster for The Fighter. The success of this and the True Grit teaser is the same for teaser posters as a whole. They are a rare opportunity for designers to do away with the clarity of photography and cease the chance to communicate the essence of a film, without being bogged down with small print and the finer details. Fans will come to appreciate the illustrative, iconic approach further down the line and the overtly graphic forms become immediately recognisable. Maybe it’s time for Fiasco’s alt poster.