Build is a creative consultancy studio based in the trendy Eastend of London.
Listing themselves as “a small group of thinkers and doers” they are driven by the core philosophy of “intelligent design, exceptionally made”. Build’s client list boasts a healthy roster of global businesses including Nokia, D&AD, Nike, Getty Images and Sony Playstation.
Working across a number of different disciplines and media, Build’s most recent work for Ukranian’s children TV channel PlusPlus is a beautiful piece of creative branding. The on-air and off-air branding for PlusPlus is designed to be dynamic and flexible with the PlusPlus family at the heart of the brand. Design work includes character direction, typography and all on-air menu systems.
According to the Build website, the team “produced extensive on/off-air guidelines for all aspects of the brand and worked with London-based character animators Animade to produce a set of teasers, idents and endboard animations.
The consultancy brought together a team of creatives for the project including Ukraine-based illustrator Edik Katykhin for the character design with Typography handled by designer Si Billiam.
The character family, created by Edik Katykhin, are a surreal series of shapes and expressions that create a flexible brand kit that PlusPlus regenerates in varying colours, shapes and expressions to create different forms. The idents and animation shorts highlight this flexibility and make for a playful and forward thinking brand.