At this time of year, when the sun has got his winter hat on and new years resolutions can be seen falling by the wayside, we are told it’s the most depressing time of the year. Fortunately for us The Church of London decided to do something about it. The creators of Little White Lies and Huck set about producing a smile-inducing antidote to your moody morning metro in no less than a week. Here’s why we love The Good Times, here at Fiasco.
The Good Times is entirely non-profit. “Full of reasons to be optimistic about the year ahead,” articles range from the seriously good: how peer-to-peer funding cuts out banks, supporting money lending and donations. To the ridiculously good: Dogs make people smile. All of this is framed beautifully with custom typography, a wealth of illustration and quality portraits.
The Good Times is full of welcome optimism for the future of the publishing industry, expressed in several articles. The persistence of the print magazine Adbusters is testament to this hope, as they stick to their policy of strictly no revenue from advertising, even seeing a resurgence in interest after the Occupy Wall Street protests. A step further and D’Arcy Doran explains how “print publishers have a bright future” in small, stylish indie magazines. The excitement surrounding events like BABE and the work of Nieves come to mind.
Their collaborative approach to idea sourcing and editorial is no doubt the only option for completing a paper like this with such a short turn around. But, with features like the TweetPic crossword prize and #thegoodtimes hashtag crowd-sourcing hidden smiles, the paper has an appropriately communal feel. While reading you can quickly become accustomed to the positive tone of articles, which is perfectly juxtaposed to the “In other news…” ticker tape that reads “Japanese suicides surpass 30,000…marines filmed urinating on corpses” and so on. Finally, Pulitzer Prize nominee James Martin sums up that “the future is a tapestry of immense problems and exciting opportunities. To understand and improve this future, we need creativity on a global scale.”
At Fiasco, we love fun and we love ideas. What more could we ask for from The Good Times? Great lunchtime reading for the studio, it’s available to download here.